Smart Ways To Get More Subscribers on YouTube
Video content is leading the way in the content marketing scene (as of 2018). YouTube is currently the leading platform for video blogging (vlogging), video sharing, and video marketing. It is a free platform offered by Google, and many (including me) love it.
Facebook and Twitter have recently stepped into the video marketing game, but they still fall way short of having the kind of impact that YouTube has.
There are two ways. One is the blackhat way. You can rake in subscribers by paying for shady sites and bots. These methods might help you look cool in front of your grandma, but it is profoundly harmful in the long run. So we won’t recommend this way.
Instead, try to grow your channel organically. Remember, having 10,000 subscribers, that engage with all your videos is way better than having 100,000 subscribers that are barely aware of your existence.
1. Make your Channel homepage Brandilicious
Most people, after being exposed to your video will check out your channel’s homepage. If you want them to subscribe, it needs to be as attractive and professional as possible. Treat your youtube channel like a brand! The impression you create in their minds in the first 5 seconds, matters a lot!
Check out these channel pages:
2. Create a plan (and script) for your videos.
The first step in getting started on your YouTube journey is to plan what your channel is going to be all about.
Then you need to plan the structure of the videos.
Decide what it is that you love creating and focus on developing related skills. Do not mimic trending YouTube channels. Doing what you love is more important for success on YouTube (and in life).
Videos tend to perform better if you write a script because scripts help you in organizing your videos efficiently and keeping you on track. By sticking to a script, you’ll be able to stay on track without veering off to an unrelated topic. This script will also ensure a perfect flow of events resulting in a well-focused video.
Include as many details as possible into your video script:
- The exact words you are going to say.
- The actions you will be taking in the video.
- The main points you need to stress.
- Any necessary calls to action (click on this link, subscribe to my channel, etc.)
Also, identify your target audience and write your script based off of their understanding.
Are they technically savvy? Are they non-native English speakers? Are they smart or dumb? What are their levels of expertise in relation to yours? Do they want something funny or informative?
Identify who your audience is and use appropriate language.
3. Increase Uploading Frequency and consistency
The key to any relationship is consistency. Same goes for you and your subscribers. You have to consistently nurture your subscribers with top class videos on a regular basis.
The math is simple. More videos mean more minutes consumed from your channel. This is a strong signal to Youtube that your channel is serious about video creation. It increases the possibility of your video appearing on the first page of search queries.
Once it reaches the first page, you will get even more viewers and in turn subscribers. If your content is good, people will start sharing your videos leading to more subscribers.
This is why influencers like Gary Vaynerchuk upload a video every single day!
Pro Tip: The frequency entirely depends on the amount of time you have in mind. While daily vlogging can reap quicker results, make sure it doesn’t hamper your quality!
3. Create Video Thumbnails that are irresistible to click
Once upon a time, only Youtube partners could use custom thumbnails. But now everyone can do it just by verifying their phone numbers.
People brainstorm for hours to come up with magnificent blog titles but don’t put the same effort into creating video thumbnails. This is because they don’t realize that thumbnails are to video what headline is to blogs.
All the effort you put into creating your video will go to waste if people don’t click. Your Video thumbnail plays a significant role in making people click. Here are a few tips to create click-worthy video thumbnails:
- Make it consistent: It is better you choose a particular style and stick with it. This helps in making your videos more recognizable over time.
- Colors: It’s better you stick with your brand colors. Again, there is no hard and fast rule. Use the color wheel to decide which color suits a particular post more.
- Resolution: The last thing you want to do is create low-quality images that get pixelated! Also, getting the wrong dimension can make your thumbnails look awkward. Make sure your thumbnails are of the size ‘1280×720.’
- Put your face up there: The human eye is attracted to human faces rather than text or any other graphic. Neuroscience has proved this. This doesn’t mean that you crop in a fixed template of your face in every thumbnail! Use different expressions that suite the topic of your video.
- Size of the text: Remember, thumbnails are small. The text has to take a significant portion of the thumbnail’s real estate to be visible when it appears on Youtube. Many people, having created posters, make the mistake of using text that is way too small.
More people clicking your videos result in more reach and thus more subscribers!
4.Create an engaging channel trailer.
YouTube offers a great feature called channel trailers that lets you automatically play a video upon the opening of a YouTube channel.
Your channel trailer is something you must carefully work on and constantly improve to keep visitors engaged.
This is the moment where you need to catch your audience’s attention within a few seconds. The perfect channel trailer is somewhere between 30 seconds to 60 seconds.
Here you will need to provide a reason to your potential subscribers as to why they must stay on your channel, and what it is that you have to offer them.
If you are good in front of the camera, give a quick, informative, and engaging introduction (with a well-structured script).
In your YouTube’s Channel Reports, check the viewer retention rates to see if you are killing off potential subscribers with a boring or lengthy channel trailer.
Tweak it until it’s perfect.
5. Translate your Video subtitles to other languages
Before you start translating, you need to know about your traffic sources. For example, after a couple of months, let’s say you find that a huge chunk of visitors is from Germany. It would make sense to translate the subtitles of your videos to German.
6.Use the right tools.
There are a lot of great tools out there. From tools to help you make videos to tools to help you promote your videos, using the right tools will help you increase your organicviewership.
And the more organic views you have, the more potential subscribers you can get.
For me, I have been using TubeBuddy for a while & I highly recommend it to anyone who is serious about YouTube marketing.
TubeBuddy will help you find more viewers, make more money, and automate your entire YouTube process. Definitely, check it out.
Check out this video on how TubeBuddy can help:
More YouTube tools:
7. Let people find you.
YouTube provides an option to link to your official web page, and if you’ve got one, make sure you do it.
This makes sense, and there’s no reason for you not doing it.
The efforts you put into getting visitors for your YouTube channel can be capitalized on when you direct your most curious visitors to your website. Moreover, your channel will also become verified as an authentic representation of your brand on YouTube.
Under the channel settings of your YouTube page, add your website/blog URL to your channel.
You may also consider adding your website/blog URL in the channel description itself.
Similarly, add a ‘Subscribe’ button somewhere on your blog to drive more subscribers to your YouTube channel.
8. Edit your videos ruthlessly.
Thomas Hawk, a well-renowned photographer, claims that for every single photograph that he publishes, he has ten rejected shots. The same goes with any type of editing.
Ruthlessly edit your YouTube videos and make sure only your best ones get published.
If you make haste about strictly adhering to your schedule and publish haphazardly, it will only hurt you and your brand as a whole. Make a lot of recordings while you are shooting a video, and make sure only the best parts get selected.
Take multiple shots if you don’t feel confident about a certain take.
Although I haven’t done much video editing on a Macintosh, Adobe Premier will work perfectly if you are based on Windows. Get the right editing tools to assist you in this (often) painstaking process.
If are willing to invest more time and effort to understanding cinematography, I recommend you check out The Five C’s of Cinematography: Essential tips for filmmaking. It has some great cutting-edge techniques for both the novice and the seasoned cinematographer.
09. Make the most of meta tags.
Make use of the Google Keyword Planner for getting ideas on relevant keywords for your YouTube videos. Add all of those relevant keywords to your videos. This will help you become more discoverable in both Google and YouTube search engines.
Overdoing keywords will not help (it will actually hurt), but a few well-researched and well-placed keywords can do wonders for your rankings.
A low video count may not always be only about poor content; it could also indicate poor discoverability
Metadata is something that plays a major role in getting your videos displayed in search results. You can browse some well-converting videos and see what meta tags they are using to give you some ideas. But don’t just copy and paste meta tags; this won’t help your cause.
10. Interact with your loyal fan base.
Social media is built upon this intangible thread of connecting and interacting with fellow people.
- It is all about how much you care.
When your fans know that you care about them, they will care about you.
Interact with your audience, and listen to their requests in the comments section of your videos. It is true that you may face certain backlashes and anger in your comments section, but brush it off with elegance and listen to your loyal fan base.
Reply to the comments under your videos, and make your viewers feel connected all the time. This will build trust, and they will respect you for caring about them.
11. Consider giveaways and video challenges.
Who doesn’t love giveaways?
Offer your audience something in return for all of their engagement on your YouTube channel.
A free giveaway or video contest will reward your current followers and will help lure in new followers.
You can give away anything you want:
- A new tech gadget.
- A branded t-shirt.
- A hosting subscription.
- A new car…!
Whatever it is, your audience will love the chance of getting something for free, and they will tell all of their friends about it (especially if the prize is really good). This is not only free promotion, it’s free viral promotion.
For a really big giveaway, many YouTube hosts require users to follow all of their social media profiles to enter into the contest. I recommend this approach.
It’s best if the thing you’re giving away is related to your niche, but even if it’s not, your audience will still love getting something for free.
You can also try Facebook Ads and Google Ads to promote yourself further on the web (I’d recommend trying Facebook Ads before Google Ads). You can also try tools like Pay with a tweet that lets users pay for a product with a tweet.
This is how successful brands are built. By being visible on many places around the web, you set yourself up as an omniscient presence.
Bonus Tip: Hustle for your first 1000 YouTube subscribers.
Whatever you do, have an aggressive strategy to get out there and get your first 1000 subscribers as quickly as possible.
The ‘build it, they’ll come’ attitude won’t work on social media. You will need to promote your channel to your maximum abilities. A channel that’s quickly gaining buzz will also help you stay motivated to work even harder and create better videos for your audience