good bounce rate should be for a healthy website?
So this post is clear your all dought and question about bounce rate
So first Thing to know that
what is Bounce Rate?
Bounce rate is one of the most misunderstood metrics in Google Analytics.(Source)
Bounce rate is the percentage of single-page visits (or web sessions)
The bounce rate is the percentage of a user stopping at a web page.
It is the number of visits in which a person leaves your website from the landing page without browsing any further.
According to Google Analytics, Bounce Rate is the percentage of bounced visits (i.e. visits in which the person left your site from the entrance page).
What is The Good Bounce rate Required for a website
Many clients ask their SEO Expert what is Good bounce rate for a website or what is the maximum bounce rate
Good Bounce Rate is 60% Yes its Your bounce rate is under 60% So its good for your site health and ranking
The average bounce rate for the websites in my sample set was 49%. The average bounce rate for all visits in the set was 45%. I threw out the outliers—the 1% bounce rates. (Source)
The highest bounce rate was 90.2% that is very harmful to your site ranking Because If your site Bounce rate is Good than google like your site and Google has thought this site has a valuable content that people like them
What Should My Website Bounce Rate Be?
Your website bounce rate will depend on a number of factors, the key ones being:
The type of traffic you are attracting. Are the visitors to your website specifically looking for your company, or are they looking for information? People who are familiar with you will bounce less than those who are in information-gathering mode. If you’re an eCommerce store, does your traffic have high ‘commercial intent’ (i.e. are they in the mood to buy?), or are they simply researching future purchases?
The sources of your traffic. Visitors that come from Google search results tend to ‘bounce’ much less than visitors from Facebook, for example. People are in very different frames of mind when they’re in work or play modes.
The pages your visitors are landing on. Blog pages tend to have higher bounce rates than product or service pages, for example. If people are coming straight to your homepage, they should not be bouncing off. But if they are landing on an old blog post which doesn’t link to anything else on your website, you should expect a high bounce rate.
The design and layout of your website. Sites that are difficult to navigate, confusing, or look old-fashioned all tend to have higher bounce rates than new clean, easy-to-use, mobile friendly websites. Is your site something that people actually want to look at? If not, they will be leaving.
The clarity of your message. Is it immediately obvious what you do and who your target audience is? People are busy and distracted, so if they can’t find the answer they are looking for, they won’t hunt around to find it — they’ll leave. This is one of the most underrated causes of high bounce rates.
The speed and usability of your website. Slow-loading websites have high bounce rates and low conversion rates. It’s that simple.
As a very broad rule of thumb, you’re aiming for a website bounce rate of under 40%. Between 40% and 55% is usually okay, whilst 55-65% shows significant room for improvement. If your bounce rate is above 90% or below 20%, that often indicates a tracking or code installation error.
This is a very simple and broad rule of thumb, and there are certain circumstances where it might be perfectly okay to have a bounce rate higher than these figures.