The 10 Most Expensive Keywords in Google AdWords
You created some truly epic content and drove truckloads of quality traffic to your website. It makes sense to want to make the most money from every click and avoid low-priced ads. So don’t say we never did anything for you. Here’s a complete guide to cutting out those low-CPC ads from your inventory.
You’re right, we’ve written extensively about what you can do to get higher-CPC ads to appear alongside your content. From advanced hacks to raise your CPCs to keyword research tools to help you find the highest paying topics and keywords.
This time, we want to flip the script and take a top-down look at it or is it actually bottom-up?!
Growing Revenues in a Changing World
Digital advertising would be pretty chaotic if it weren’t for it being…well…digital. Ad space gets bought and sold in a kind of marketplace where the highest bidder wins and this all happens in the fraction of a second. Nothing new here.
CPCs are not determined by a simplistic equation of supply and demand. Among the factors influencing the CPC is competition for the attention of specific users (retargeting), ad quality according to Google, different pricing for ads on different devices, the season, user location, traffic source, weather, and what you had for lunch (the last two are a joke, we think).
Some of these variables you can influence. For example, you can block retargeting ads, attract traffic from better-paying regions and countries, cater to the need or mobile advertisers and more.
But you can’t change the maximum bids advertisers place on keywords when targeting publishers’ online properties on the display network. What you can do, is try to avoid the keywords, phrases, and topics that might attract low-paying CPCs.
Top 10 Highest CPC Niches – Start A new Blog
1. Insurance Highest CPC $54.91
2. Loans Highest CPC $44.28
3. Mortgege Highest CPC $47.12
4. Attorney HIghest CPC $47.07
5. Credit Highest CPC $36.06
6. Lawyer Highest CPC $42.51
7. Donate Highest CPC $42.12
8. Degree Highest CPC $46.61
9. Hosting Highest CPC $31.91
10. Claim Highest CPC $45.51
Trading CPC $33.19 Software CPC $33.19 Recovery CPC $42.00 Transfer CPC $29.23Gas/Electricity CPC $54.23 Classes CPC $35.23 Rehab CPC $33.25 Treatment CPC 37.02 Cord Blood CPC 27.02
Is it the content niche?
Yes and no. Different types of content attract different types of audiences. For example, a website with wanted ads will attract unemployed people who are less likely to make a purchase from an advertiser. A website with content aimed at children is also not likely to get high CPCs due to accidental clicks and again – the audience can’t buy. So the advertisers won’t pay for it.
So how do these websites monetize with display ads, you wonder? Good question. For the most part, they go for quantity rather than quality and settle for lots of clicks with low CPCs. Besides, there are always advertisers for every niche. True, some niches are more competitive than others and have higher CPCs, but that doesn’t mean you can’t make a nice buck running a blog in a supposedly “cheap” niche.
Having said that, if you do suspect that your blog niche of choice is the source of your overall diminishing revenues, you might want to think about re-defining it.
Another thing to remember is that some niches are seasonal or event-oriented. For example, political blogs are likely to get higher CPCs in an election year when politicians have the budget to invest in ads. Websites about swimsuit fashion will see higher CPCs (and more traffic and overall revenues) in the spring and summer.
Tips for Businesses in Expensive Google Keyword Niches
Asking yourself, Should I use AdWords? If you are in an industry paying big bucks for the most expensive Google AdWords key words, you will want to make sure you are implementing pay per click marketing best practices. Here are a few to keep in mind:
- Quality Score: High AdWords Quality Scores can lower your CPC and help you pay less for the most successful keywords. Tools like the Keyword Niche Finder provide you with the ability to divide large keyword lists into smaller, more segmented lists that you can easily write targeted ad text for, resulting in improved Quality Scores and better keywords rankings.
- Be Specific: Target specific, 3-5 word keywords. You can use a Google AdWords keyword tool to come up with specific keyword ideas, both broad and long tail keywords.
- Use Negative Keywords: Use a negative keyword tool to find keywords you do not want to show up for. Irrelevant keywords result in costly clicks that will never drive conversions, and when bidding on the most expensive keywords at $50 per click, negative keywords are absolutely essential.
- Focus on Relevancy
- Landing Page Optimization: While most AdWords conversion rates stay around 2%, we will often see landing pages convert at 20% or even 30%. The key to landing page optimization is to continuously try out different types of offers and test how people respond to them.