5 effective Way To Create High-Quality Backlinks
“Backlinks,” meaning sites that link to your site, are, for most search engines, the supreme ranking factor. So is getting more organic traffic.
Because that traffic is directly related to the quality of the backlinks your website has, the more authoritative websites that link to you, the better rankings and traffic you’ll get.
And of course, you want to keep an eye on your Google rankings. When crawling the web, Google looks in particular for your website’s backlinks, to understand how your pages are connected to one other and in what ways. Certainly, there are hundreds of ranking factors. But backlinks represent the most important metric for SEO.
Now, needless to say, quality backlinks are hard to get, but they shouldn’t be. In fact, there are smart ways to build or earn backlinks, to get authoritative websites to link to your online business. Here are ten:
1. Article Marketing
For a long time now, article marketing has been one of the best and most effective ways to get quality backlinks to your blog.
Even though this method works, there are some things you must consider when trying to get backlinks through article marketing. It’s not as great as guest posting, and you need to remember one very important thing:
- Only do article marketing on relevant websites.
For example, if you are an SEO company, you should post content on an article directory site which is only targeting the SEO niche.
It is very important to make effective use of anchor text when trying to promote your website through article marketing. Your link will become valueless if you don’t have the right anchor text.
You should also make sure you submit your articles to reputable and quality article directories that are well established and have authority in search engines.
It is also important to make use of the do-follow article directories because many search engines discount links from no-follow websites.
2. Public Relations
Public relations in the context of link building simply means using the same methods to get backlinks that you might use to get press.
If you would like to be a source, sign up to HelpaReporter.com, and they’ll tell you when they need someone with your skills for an interview.
Also, consider classic PR moves like press releases. Bloggers and journalists hoover up information, so if anything has happened – you have a new integration, client, product, feature – make it easy to find. Then you’re likely to be linked to in any article that covers the subject.
Where most people get press releases wrong is overuse of anchor text links. That’s one of the factors most likely to trigger a Penguin penalty. Instead, use your press release to field a variety of anchors linking to your site.
Additionally, press releases can still be added to directories and databases, making them an even better SEO tool.
Even when you do get mentioned, though, there’s no actual guarantee that the people referencing you will give you a link. Sometimes things slip through the net. When that happens, it can be worthwhile to reach out and remind them that you’d like to be linked to.
3. Video Marketing
YouTube is the second biggest search engine after Google.
There are thousands of marketers who are diving into video marketing to build backlinks and followers. Videos are easy to watch and much easier to digest information when compared to textual content.
So how create backlinks with videos? If you are a newbie, instead of directly jumping into video marketing, I suggest you the following.
- Start a YouTube channel, find out your top performing posts that send you more traffic from Google and make videos around them.
- And make sure to add links to those posts from the description of the videos to drive traffic from YouTube to your blogs and build backlinks.
4. Start Using Skyscraper Technique
The easiest way to attract more backlinks to your own blogs is to write epic posts that naturally attract links from other blogs. How can you do that?
There’s a proven strategy called Skyscraper technique that helps you get quality links to your blogs with your own content.
This strategy was originally coined by Brian Dean from Backlinko who himself used it to grow his traffic to a large extent.
Here are the 3 steps involved in it.
- Finding content that is popular in your industry.
- Making it more better, detailed, compelling and helpful.
- Promoting it to the right people to reach wider audience.
Here’s the detailed guide for beginners to use this technique to get more backlinks.
Many people question whether or not blog commenting can be used to build backlinks. I am telling you 100% that blog commenting works for building backlinks.
Even though you should never go and spam someone’s blog trying to get backlinks, you can still use this method to your advantage by writing valuable comments.
It is also important to know:
- No-follow comments are useless for building backlinks.
Do-follow comments are the best