What is Adsense CTR?
CTR or click through rate is the relationship between impressions and clicks. Out of the number of times, your ad or search result is shown to a visitor, how often users click it and not ignore it. This metric is among some of the most important benchmarks of your toolset for online marketing. It is vital for you to understand its importance in terms of online success. In a nutshell, click through rate is the number of times an ad is clicked divided by the number of times the page or ad unit is viewed. In other words, it is the ratio between a number of page views and number of click on the advertisement.
CTR = No. of clicks / No. of exposures
CTR% = No. of clicks * 100 / No. of exposures
For instance, if you have an advertisement running on your website/blog and it is viewed by 100 people. If 5 of them click on the ad, your CTR would be 5 percent. On a PPC Model, the higher the CTR percentage is, the better earnings your site will generate for you. Therefore, it is important to place the ad in such a way they are viewable and at the same time not obtrusive. Striking a balance here is important to generate ad earnings over a longer term.
You must be wondering what a good CTR is. I’ve seen websites performing from anywhere between .05% to whopping 10%. It primarily depends how much time you are spending to optimize your website for more clicks and what niche the website is about. More about this later, but you should also know that the average CTR for the display advertising industry is about .10%. Then you also have many publishers out there who are getting considerable clicks on their Adsense Ads but their revenue is pretty low. Let us cut out the myth once and for all. Getting a huge number of clicks on Adsense advertisements will not guarantee good income. There are a number of other factors involved. For one thing, you need to targets the ads that can give you good PPC. Sometimes a single click earns you more than 100 clicks. It all boils down to the eCPM or actual earnings. There are ways using which you can measure the eCPM for ad units/types and optimize it.
As I said, by trying and increase CTR rate you can balance the effect of low CPC to some extent. It is important that your website or blog gets a healthy CTR. Let’s have a look at methods that can help you in this regard:
1. Placement of Ads
This is probably the most obvious and most important factor. CTR has a lot to do with where exactly you place your ads. In general, it is recommended that the ads that are placed within or near the actual content, such ads will get better CTR. Well-placed ads get more eyeballs and therefore more CTR.
Which are the best positions for AdSense Ads?
- Right below post title
- After two paragraphs in the content
- At the end of the post content
- Top of the sidebar Sidebar
2. Sizes of Ads
Bigger ads get noticed rather easily and increase CTR rate. But this theory should not prompt you to use ONLY the biggest available ads! Actually, ads must look natural and easily fit in the layout of your website. If your ad size will be “odd”, the overall look and feel of your blog will suffer and you’ll lose readers.
You should look for the best AdSense ad size that suits your website. There is no universally best-performing ad size or type.
3. Avoid Ad Blindness
If you have a good number of regular readers, you should consider the factor of ad blindness. Those readers who regularly come back to your website, they become the so-called “ad-blind”… they become so used to with your blog’s layout that their brain will stop noticing places where you put ads. Remember, readers are coming to your blog to read content and not to see or click on your ads. So, they will ignore ad spaces. As a result, CTR and revenue both will decrease.
You can avoid ad blindness by regularly changing the position, sizes, and types of your ads. If you’re using other ad networks as an alternative to AdSense, some of these networks do provide unconventional ad formats. Such ad formats help in reducing ad blindness.
4. Responsive layout
Even if most of your readers are using the desktop to read your blog, you must not be ignorant about the importance of having a responsive website layout.
If your website is not responsive, you will lose a significant amount of CTR that you could have gained through your readers who open your blog on mobile phones. Check out if your website is responsive. If it is not! Make it!
5. Niche and Good Quality Content
If your website caters to a particular niche, it is more likely that your CTR will be on higher side. This is because Google AdSense is a contextual ad serving program. It serves ads which are related to the content of your website. So, the readers are likely to click ads that are from the same or similar domain of information.
Quality of content is indisputably most important criteria for the success of your website. Good quality content not only gets you more traffic but also anchors the traffic on your website for a longer period. And thereby it increases the chances of higher CTR.
6. Increase Search Traffic
This is the holy grail of blogging. If most of your website traffic is not coming from search engines, it is not a good situation. I would say that at least 70% of your overall traffic should be from search engines. Visitors who come through search engines are more likely to click on ads because those people are on a quest to find information.
7. Use AdSense Section Targeting
Google AdSense provides you with a mechanism of section targeting enabling you to tell Google where your real content is on your blog. Although, Google is pretty good in finding the context of your overall page you can help it by marking sections of your page where you believe the real content lies.
Please don’t play tricks with Google. Some people use black hat techniques and try to manipulate ad serving by feeding the wrong context using section targeting. All they get is a kick from Google!