Little Known SEO Hacks You Need to Try
Is it worth the risk?
Yes, it most certainly is. Of course, you could play it safe and stick with the tried and tested methods. Blogging, social media, link building, site optimization, etc. But in a field where standing out is how you will shoot to the top of the charts, doing the same thing that everyone else is doing will get you nowhere. The bare basics can get you off the ground, sure, but they’re just that – basics.
Investing a little more into your efforts can go a long way.
Check out these ten often overlooked SEO hacks you can apply:
1. Accelerated Mobile Pages (AMP)
Now, a few seconds of waiting may not seem like a lot, but the effects are drastic. Listen to what others have to say about it:
- In the presentation “Make Data Useful” by Greg Linden, a past employee of online giant Amazon, they lose 1% of sales for every 100ms it takes for their site to load.
- In their blog post, “Firefox and Page Load Speed,” Mozilla reported that removing 2.2 seconds off their landing page’s loading time resulted in an increase in conversions of 15.4%.
Add to the fact that according to a report from SimilarWeb’s State of Mobile Web, mobile devices account for 56% of traffic to top sites. By speeding up the mobile user’s experience, you, in turn, buff your site’s efficiency.
Should you want to learn more, an in depth-coverage and introductory tutorial can be found on its website: AMPProject.
2. Evergreen Content
Good content is great, but the timeless content is better. If you want some pointers on how to create some, then check out Stephanie’s detailed post here on Positively about it.
It can be summarized using her infographic:
Other additional notes to remember when trying to create this type of content is to:
- Decide if it’s supposed to withstand time or itself. Content can be broken down into two types: timeless content, which remains relevant despite the passage of time; and sustainable content, which can be updated periodically.
- Keep it in mind. Place it somewhere accessible so people always see it.
- Let it grow. The best thing about evergreen content is that other people are bound to find it useful as well. That means links will come naturally.
- Use your audience. Building upon the previous point – share your post on various social media platforms, so you’re sure it reaches those who’re interested.
TF-IDF stands for term frequency-inverse document frequency. Basically, it’s a statistical way to check on which keywords hold weight in a document or a corpus. The more times a certain word appears in a document, the more important it is deemed to be. On the other hand, the word is also balanced out by how many times it appears in the corpus.
This is a great – albeit work-intensive – way to check your content.
TF: Term Frequency
Sometimes also called keyword research. Calculating it isn’t too hard – if, for example, our keyword is “potatoes” and it shows up five times in a 500-word document, them the term frequency for it can be calculated as such:
5/500 = 1%
Inverse Document Frequency
This measures how important the TF term is. The formula for it is:
IDF = log(all documents/no. of documents with keywords)
Assuming that “potatoes” shows up 300 times in 1000 documents, then the IDF is:
Log(1000/300) = 0.5
One thing to remember about TF*IDF is that the more frequently a term shows up, the more it is deemed to be irrelevant. So, if you’re thinking about keyword stuffing… don’t.